Turn Up the Heat with our Winter Marketing Tips That Drive Sales

As temperatures drop, consumer behaviour shifts and that’s your golden opportunity as a Foodservices vendor. Let us help you align your marketing efforts with a winter mindset to drive foot traffic, boost engagement and keep your food establishment top-of-mind.

Your audience is online and hungry for new places, foods and menus to try. Use social media to showcase your winter offering in ways that feel authentic and irresistible:

● Simply share your menu content on social media and make sure that it looks appealing and visually aesthetic, after all, people eat with their eyes before their taste-buds.

● Post behind-the-scenes videos, recipe teasers and plating ideas to build buzz. Audiences love to know what goes on in a kitchen or restaurant so give them a sneak peek and build hype around your foodservice.

● Is your establishment already on social media? Then repurpose your top-performing posts and build on what’s already working. The more you show-up on feeds, the more chances of being seen.

Winter is the perfect time to host cosy, communal experiences:
● Think pub quizzes, themed dinners or game nights.

● Use Facebook Events or Instagram countdowns to spark early interest.

● Encourage pre-bookings with exclusive offers or group discounts.

Partner with local influencers, food bloggers or well-known people in the community to expand your establishment’s reach. Consumers trust recommendations from people they follow, especially when it feels personal and local.
When it comes to marketing your establishment, not everything has to be digital. Table talkers, posters, chalkboards and even flyers in takeaway orders can be very good marketing strategies. Here’s a few thought-starters:

● Winter menu specials

● Limited-time dishes

● Upcoming event highlights

● Next-visit vouchers or must-try recommendations

Don’t forget your food offering is part of your marketing:
● Focus on visually appealing, comforting meals

● Use language that evokes emotion such as: “melty,” “slow-cooked,” “extra crispy”

● Showcase “fan favourites” or “staff picks” as trust-builders

Lean into what your customers are feeling and use marketing to meet them there. From social storytelling to old-school promo tools, blending strategy with creativity is your best recipe for seasonal success

Slow Heat. Bold Flavour. Built for your kitchen.